Images of the campaign against gender violence 2022
Commissioned by Xunta de Galicia, the agency channel one created the campaign against gender violence 2022, with this concept: 'It shouldn't happen, but it happens'. The Agency picture is responsible for media management.
channel one commissioned the making of six different images to the studio of Ramón Vaquero:
The six photographs and their variations were published in different formats and supports, with proportions adapted to the media.
The campaign is considered as an exercise that involves the viewer. Through six graphic originals, different situations of harassment that women habitually experience are raised. When asked "what happens now??” the viewer must imagine the end, negative a priori, adopt a position prior to the resolution of the message and a certain degree of moral involvement and reflection.
Definitely, It is not only intended to denounce behaviors, but to put a face and give visibility to other situations in which both men and women will be represented, in order to contribute to a progressive change in attitudes and acts of harassment and gender violence.
Technical data
creative agency: Communication Channel One
Executive production: Roman Pereiro
creative direction: Jessica Cidras
Art direction: Tania Martinez
Copy & Script: Lucia Quimey
Photographs:
Photography, lighting and retouching: Ramon Vaquero
Video:
producer: amazes studios
Director and camera operator: Javier Alvarez Perez
Director of photography and lighting: Sam Hardie
Sound: Eloy Tables
Production: Isaac Pazos
Production Assistant: Maria Costas Viana
edition + calibrations: Javier Alvarez + fon cortizo
Makeup and hairdressing: Agar Churches
Locker room: Isabella Villar