The Vigo agency Canal Uno recently commissioned Ramón Vaquero's studio to take photographs for the cannery's new campaign, Palacio de Oriente.

The campaign has been developed with the aim of reinforcing the trajectory of more than 150 years of the brand. The slogan 'How nice it is to age well', highlights the benefits of 'aging' through healthy connotations and the visual use of vintage elements. The iconic Volkswagen T1 van and a vinyl record player from the 1970's were chosen. 70, both in red to be identified with the well-known lithographed packaging of the northern tuna from Palacio de Oriente. The campaign will be disseminated in both online and traditional media.

In the traditional offline environment, a circuit of billboards throughout Galicia is included, ensuring broad public visibility.
Online graphics adapt to different digital platforms to reach an even wider audience: from social networks to website banners.

Under careful production and creative direction, the photographs were taken in high resolution medium format, studying all aspects of its taking, lightning, color grading and detailed post-production to convey the desired atmosphere in line with the idea of ​​the campaign.

Technical data:

Creative agency: Canal Uno
Executive production: Roman Pereiro
Campaign strategy: Alicia Rodríguez Márquez
Creative director: Yaiza González
Creative team: Nicolás Álvarez Figueroa and Javier Varela
Audiovisual production: Javier Alvarez Perez
Photography, editing and retouching: Ramon Vaquero

Many thanks to Canal Uno for trusting us with taking the photographs for this new campaign..

See also:
ramonvaquero.com/advertising
Canal Uno

Reproduction or copying of any image are forbidden.